Sports have always been a pivotal aspect of Saudi culture. Traditional sports like camel racing have long captured the nation's imagination, while modern events like the Dakar Rally are placing Saudi on the global sports map.
Camel racing, deeply rooted in Bedouin culture, is more than just a sport; it's a celebration of history and tradition. On the other end of the spectrum, the Dakar Rally, one of the most challenging motorsport events globally, found a new home in Saudi's diverse terrains, bringing international attention and admiration.
With Vision 2030, Saudi Arabia is not only reviving traditional sports but also embracing new ones, aiming to create a holistic sports ecosystem. The Kingdom's sports evolution reflects its broader journey towards modernization while staying true to its roots.