The Riyadh Season, one of Saudi Arabia’s largest cultural and entertainment festivals, has drawn 14 million visitors since its launch. The General Entertainment Authority (GEA) announced the milestone, marking a significant achievement in the Kingdom’s efforts to position Riyadh as a regional tourism and entertainment hub as part of Vision 2030.
The event has featured international performances, cultural exhibitions, and family‑oriented attractions, contributing to both local tourism growth and broader economic activity. The Riyadh Season strategy focuses on diversifying entertainment offerings to boost domestic spending and enhance visitor experiences.
Sources:
https://saudigazette.com.sa/article/658xxxxx/Riyadh-Season‑draws‑14‑million‑visitors